Agency-Styled AI Powered
Digital Marketing Mastery Course
Master Digital Marketing & Generative AI – From Basics to Pro with Real-World Agency Projects
Are you ready to master the art and science of digital marketing while leveraging the power of Generative AI?
Introducing “Agency-Styled AI-Powered Digital Marketing Mastery” – a Live Interactive Online Course specially designed for students, job seekers, professionals, freelancers, and entrepreneurs who want to gain practical, real-world marketing skills used by top digital marketing agencies.
What makes this course unique?
- Real Agency-Style Projects to simulate client-based learning
- Assignments, Quizzes & Case Studies to test your understanding
- Practical Implementation Sessions (Not just theory)
- Real-time Projects & Campaign Building
- Templates, Checklists & AI Prompts
- AI Tools Integration across every marketing domain
- Live Mentorship & Career Guidance from industry experts
- Lifetime Access to Recorded Sessions + eNotes
- Community Access & Monthly Q&A Support Sessions
₹ 35000/- Now @ ₹ 20999/-
New Batch Starting Soon. HURRY UP!
Course Duration 4 Months | Live Online Classes | Weekdays & Weekend Batches
Module 1: Introduction to Digital Marketing
| Lesson 1: What is Digital Marketing? |
| Lesson 2: Scope of Digital Marketing |
| Lesson 3: Traditional Vs Digital Marketing |
| Lesson 4: Benefits of Digital Marketing |
| Lesson 5: Digital Marketing Channels |
| Lesson 6: Career Opportunities in Digital Marketing |
| Lesson 7: Leveraging Gen AI in Digital Marketing & Trends |
Module 2: Graphic Design for Digital Marketers
| Lesson 1: Introduction to Graphics Design |
| Lesson 2: Color Psychology + Fonts |
| Lesson 3: Canva Tutorial ( Dashboard Overview + Practical Implementation) |
| Lesson 4: Video Editing: clipchamp or kapwing |
| Lesson 5: AI Tools to Generate Images & Videos |
Module 3: Content & Funnel Marketing
| Lesson 1: Content Marketing Introduction & Types of Content & Benefits |
| Lesson 2: Content Marketing Cycle & Stages | |
| Lesson 3: Content Calendar & Lead Magnets | Content Marketing Tools |
Lesson 4: Content Funnel_Buyers’ Journey Stages | TOFU, MOFU, BOFU Explain with the example |
| Lesson 5: How to Build a Successful Buyer Persona in Minutes |
| Lesson 6: Copywriting: AIDA Model | Explain with the help of example |
Module 4: Website Design and Development using WordPress
| Lesson 1: Introduction to Domain & Hosting & Other Technical Terms |
| Lesson 2: Project Decide ( Niche/ category) | How to find the best domain |
| Lesson 3: How to purchase Domain & Hosting |
| Lesson 4: How to connect Domain & Hosting and Install WordPress |
Lesson 5: Overview of cPanel | How to create Business Email Id & access it |
| Lesson 6: WordPress Dashboard Overview & General Settings | Permalinks |
Lesson 7: Understanding Website Design (Layout & Structure | Website WireFrame) |
| Lesson 8: Install Theme & Use Template Plugins to create a website |
| Lesson 9: Create Pages + Menu (Create Multiple Menus) |
| Lesson 10: Header Builder + Top Bar (Customize Feature) |
| Lesson 11: Page Builder: Elementor Overview_Class 1 |
Lesson 12: Page Builder: Elementor Overview_Class 2 (Elementor Addons & Premium Addons) |
Lesson 13: Recommended Plugins (Templately, Starter Template, Smart Slider 3, Updraft Plus, etc) |
| Lesson 14: Create Home, About, Contact us, Services, Blog Page |
| Lesson 15: Customize Website + Footer |
Lesson 16: Practical Implementation of Plugins | Sliders, Forms, Pop ups, Backup of the website |
| Lesson 17: Overall website check and make it responsive |
Module 5: Ecommerce - Building An Online Store
| Lesson 1: Important Plugins for E-Commerce Website |
Lesson 2: Create Required Pages: Cart, Checkout, My Account, T& C, Refund & Return Policy, Privacy Policy, etc. |
| Lesson 3: Woocommerce settings_Part 1 (Set up Tax, shipping details) |
Lesson 4: Woocommerce settings_Part 2 (Payment Gateway and other settings) |
| Lesson 5: Create Product Categories & sub categories |
| Lesson 6: How to upload a simple product.(step by step process) |
| Lesson 7: How to upload product variations and make store Live |
| Lesson 8: Discount Coupons and apply discount on checkout page |
| Lesson 9: Customize Categories & product pages (Filters/ sidebars) |
Lesson 10: Set up Home Page as an eCommerce store Page | Products Categories/ carousal on Home Page |
Module 6: Landing Page Building & Optimization
Lesson 1: Introduction to Landing Pages | Importance & Types of Landing Pages |
| What is a Landing Page? Purpose of Landing Pages |
| Difference Between a Landing Page & Website Homepage |
| Importance of Landing Pages in Digital Marketing |
Types of Landing Pages (Lead Generation, Click-Through, Sales, etc.) with examples |
| Lesson 2: Core Elements of a High-Converting Landing Page |
| Headline & Subheadline Best Practices |
| Compelling Call-to-Action (CTA) |
| Lead Capture Forms: Design & Placement |
| Social Proof & Trust Signals (Testimonials, Reviews, Trust Badges) |
| Engaging Visuals & Multimedia (Images, Videos, Animations) |
| Clear unique selling proposition (USP) |
| Engaging Hero shot |
| Lesson 3: Landing Page Builders & Tools | Landing Page Copywriting |
Introduction to Landing Page Builders (Unbounce, Instapage, Leadpages, ClickFunnels, WordPress) |
| Landing Page Copywriting |
| Lesson 4: Create a Landing Page using WordPress |
| Using Pre built template and Elementor Plugin_ Part 1 |
| Using Pre built template and Elementor Plugin_ Part 2 |
| Lesson 5: Landing Page CRO + Optimization Checklist |
| Checklist for Landing CRO |
| Landing Page Optimization checklist |
Module 7: SEO (Search Engine Optimization)
Lesson 1: SEO Basics: What is SEO and How Does it Work? | Types of SEO | Search Engine Optimization Full Information |
Lesson 2: How Search Engine Works? Crawling, Indexing, and Ranking – Complete Explanation | SERP Explaination |
| Lesson 3: Top 5 Google Algorithms Related To SEO | Panda, Penguin, Hummingbird, RankBrain, EEAT |
| Lesson 4: Keyword Introduction: Types of Keywords, keyword Terminology |
Lesson 5: Keyword Research ( Google Keyword Planner + Semrush ) Practical- Keyword Research Template |
| Lesson 6: Keyword Research ( Ubersuggest & Other Methods) Practical |
Lesson 7: On-Page SEO (Keyword Placement in Content), Keyword Density, Keyword Proximity. K Prominence |
Lesson 8: On Page – Image Alt Tag, Device Responsive, Header Tags, Internal Link & External Link |
Lesson 9: On Page SEO – Title , Meta Description , URL, Focus Keyphrase (using SEO Plugin) |
| Lesson 10: On Page SEO Checklist & Analysis (Audit) |
| Lesson 11: Schema Markup (Data Structure) & Sitelinks |
Lesson 12: Technical SEO Introduction and checklist | Connect GSC to Website |
| Lesson 13: Generate Sitemap and Submit it in GSC |
| Lesson 14: Generate Robots.txt file |
| Lesson 15: Check Page Speed & Optimize page speed (Factors include) |
Lesson 16: Canonical Tags and Redirection (301 vs. 302 Redirects for SEO), 404 Error |
| Lesson 17: Open Graph, Twitter Cards, other remaining things |
Lesson 18: Off Page SEO: Backlinks Overview | Importance of Backlinks for SEO |
| Lesson 19: Understanding DA & PA | How to check DA and PA Score |
| Lesson 20: Do Follow & No Follow Backlinks |
| Lesson 21: How to build Backlinks: Methods |
| Lesson 22: Backlinks using Guest Posting |
| Lesson 23: Backlinks using Article Directory Submission |
| Lesson 24: Link Building – Q&A Sites |
| Lesson 25: Link Building – Image Submission |
| Lesson 26: Link Building : Social Bookmarking Links & Directory Submission |
| Lesson 27: Link Building : Infographics & PDF Submission |
| Lesson 28: Local SEO: Google My Business Overview and Account set up |
| Lesson 29: Optimizing GMB Account |
| Lesson 30: SEO Audit using SemRush & Screaming Frog |
| Lesson 31: eCommerce SEO |
| Lesson 32: Difference Between SEO, AIO, AEO, and GEO |
Module 8: Google Search Console
Lesson 1: What is Google Search Console? | How to Add a Website to Google Search Console? |
| Lesson 2: Overview & Performance Report in Search Console |
| Lesson 3: URL Inspection (Indexing) – Fetch as Google |
Lesson 4: Find and Fix Index Coverage Errors in Google Search Console | Complete Guide |
| Lesson 5: Core Web Vitals & Page Speed Insights |
Lesson 6: Backlink Report | How to Check Backlinks in Google Search Console |
| Lesson 7: Links, Manual Actions & Security Issues & Other Settings |
Module 9:Google Analytics (GA 4) + GTM
Lesson 1: Overview of Google Analytics 4 (GA4) | Google Analytics Terminology – Google Analytics Terms You Need To Know |
| Lesson 2: Setting Up a GA4 Account (with website) and Add Property |
| Lesson 3: Set Up Google Analytics with Google Tag Manager |
Lesson 4: Set up Google Analytics Demo Account for Free & Exploare Dashboard & Reports |
Lesson 5: Dashboard Overview: Walkthrough of GA 4 Dashboard | Exploring Basic Reports | How to Build Google Analytics Dashboard – Explained |
| Lesson 6: What are Real Time Analytics Reports | Realtime Reports in GA4 |
| Lesson 7: How to Set Up Events in Google Analytics – Complete Tutorial |
Lesson 8: Create Custom Events in GA4 using Google Tag Manager Step by Step |
Lesson 9: How to check Reports: Acquisition, Engagement rate (Bounce Rate replaced by Engagement sessions) |
Lesson 10: Check Retention Report in Google Analytics 4 | Users Report in Google Analytics 4 |
Lesson 11: Connect Google Ads & GSC with GA4 & Other Important Features in Admin Panel |
| Lesson 12: Create Customized Basic Report in GA 4 |
| Lesson 13: How to make customized Reports using Free Forms |
| Lesson 14: Create Landing Page Report in GA 4 |
| Lesson 15: Funnel Exploration in Google Analytics |
| Lesson 16: Concept of Filters in GA4 & How to use them |
| Lesson 17: What is cohort Analysis & Exploration, debug view in GA4 |
Lesson 18: How to give access in Google Analytics 4 at Account & Property Level |
Lesson 19: The Concept of Audience Categories in Google Analytics | Google Analytics Tutorial |
Module 10: Social Media Marketing (Instagram + Facebook + LinkedIn + Twitter + Pinterest + Whatsapp Business)
Lesson1: Social Media Optimization & SMM Overview, Social Media Platforms |
| Lesson 2: Instagram Professional Account set up & Optimization Tips |
Lesson 3: Put content on Instagram account (Reels, Carousals, Stories)& view Insights of the account & content |
| Lesson 4: Instagram Ads using boost feature |
| Lesson 5: Create Facebook Page & Optimize it |
| Lesson 6: How to Create an Event & Group using FB Page |
| Lesson 7: Introduction to Meta Business Suite | Dashboard Overview |
Lesson 8: Create Business Portfolio & Settings (Add Facebook Page, Ads account, Assets & People) |
| Lesson 9: Content Planner: Meta Business Suite |
| Lesson 10: Automated Messages Set up in Meta Business Suite |
| Lesson 11: Events Manager: Meta Pixel Integration |
| Lesson 12: Set up Manual Events & Custom Conversions in Events Manager |
| Lesson 13: How to create Audiences: Saved, Custom, and Look alike |
| Lesson 14: Introduction to Facebok Advert Manager Account |
Lesson 15: Explain Facebook Campaign Objectives | Facebook Ads Launch Checklist |
| Lesson 16: Create a Facebook Awareness & Reach Ads |
| Lesson 17: Create a Facebook Ads Website Traffic Ads |
| Lesson 18: Create a Facebook Lead Generation Ads |
| Lesson 19: Create an Engagement campaign + Store Location |
| Lesson 20: Setting up Commerce Manager for catalogue Ads |
| Lesson 21: Create a Sales/ Catalogue Ads |
| Lesson 22: Facebook Remarketing Ads |
| Lesson 23: Ads Reporting and KPIs to measure |
| Lesson 24: Introduction to LinkedIn | Setting Up Your LinkedIn Profile |
| Lesson 25: Dashboard Overview & Optimize Your LinkedIn Profile |
| Lesson 26: Creating a LinkedIn Company Page & Showcase Page |
| Lesson 27: Set up LinkedIn Insights Tag and setup conversions |
| Lesson 28: LinkedIn Ads Library | Bidding Strategies | Create Audiences |
| Lesson 29: LinkedIn Campaign Manager | LinkedIn Ads_Part 1 |
| Lesson 29: LinkedIn Campaign Manager | LinkedIn Ads_Part 2 |
| Lesson 30: Settings up Twitter Account & Introduction |
| Lesson 31: Twitter Trends & Building Twitter Marketing Strategy |
| Lesson 32: Twitter Ads set up |
| Lesson 33: Creating & Setting up Pinterest Profile |
| Lesson 34: Dashboard Overview, optimize & creating Pin on Pinterest |
Lesson 35: Introduction to WhatsApp Business | Difference Between WhatsApp & WhatsApp Business |
Lesson 36: WhatsApp Business vs. WhatsApp Business API – Key Differences |
| Lesson 37: Setting Up Business Profile (Logo, Description, Contact Info) |
| Lesson 38: Catalogs & Product Listings |
Lesson 39: Quick Replies, Labels & Automated Messages | Away Messages & Greeting Messages |
| Lesson 40: Using WhatsApp for Retargeting & Customer Engagement |
| Lesson 41: Running WhatsApp Click-to-Chat Ads on Facebook & Instagram |
Module 11: Google Ads (PPC)
| Lesson 1: Introduction to Google Ads | How do Google ads work |
Lesson 2: Google Ads Account Set Up and Dashboard Go through & General Settings |
| Lesson 3: Keyword Match Types & Negative Keywords |
| Lesson 4: What is Bidding Strategies in Google Ads? |
| Lesson 5: How to use Google Keyword Planner |
| Lesson 6: Diff. Types Of Objectives & Ad Formats in Google Ads |
Lesson 7: Checklist before launching Search ads, display ads and other types of ads |
| Lesson 8: Set up Google Search Ads |
| Lesson 9: Google Ad Extensions: sitelinks, callout, call, location, etc. |
Lesson 10: How to Write Ads Copy using AI & Run Google Ads (Get More Clicks & Conversions) |
Lesson 11: Create a Google Display ads | Google Display Campaign walkthrough |
Lesson 12: connect Google ads with other accounts like YT, GSC, and GA4, GMC |
| Lesson 13: Dynamic Search Ads | Google Ads Library |
| Lesson 14: What is Conversion & How to Create Conversion |
| Lesson 15: Conversion tracking |
| Lesson 16: Create YouTube Ads or Video Ads |
| Lesson 17: Setting Performance Max Ads |
Lesson 18: Everything About Remarketing Concepts | Connect Google Tag with GTM |
| Lesson 19: Types Of Remarketing Audience | Create Remarketing Audiences |
| Lesson 20: Create Remarketing Ads |
| Lesson 21: Setting up Google Merchant Centre and Add Products |
| Lesson 22: How to run Standard Shopping Campaigns Practically |
| Lesson 23: How to Run Smart Shopping Campaign |
| Lesson 24: App Install Ads |
| Lesson 23: How to run Local Store Visits and Call Only Ads |
| Lesson 24: Google Ads KPIs and Metrics Tracking |
| Lesson 25: How to create the customized reports for every campaign types |
Module 12: Email Marketing
| Lesson 1: Introduction to Email Marketing & Tools |
| Lesson 2: Email Marketing Using MailChimp: Setting up Mailchimp Account |
| Lesson 3: Mailchimp Account Dashboard Overview |
| Lesson 4: Building Audience List: Add Contacts |
| Lesson 5: Design Email Template |
| Lesson 6: Create an Email Marketing Campaign |
| Lesson 7: Connecting Website with Mailchimp |
Lesson 8: Automation: Sign up, Pop up, and Embedded Forms to collect Emails |
| Lesson 9: Pre built Buyers’ Journey: Email Automation |
| Lesson 10: Email Marketing Formulae, KPIs & Reports & Insights |
| Lesson 11: Email Outreach : Find Anyone’s Email |
Module 13: Affiliate Marketing
| Lesson 1: Affiliate Marketing Introduction |
| Lesson 2: Affiliate Program – Amazon | Set up Amazon Affiliate Account |
| Lesson 3: Amazon Affiliate Products Practicals |
| Lesson 4: Affiliate Program – Commission Junction |
| Lesson 5: Other High Commissioned Platforms for Affiliate Marketing |
| Lesson 6: Best Practices to promote Affiliate Products |
Module 14: YouTube & Video Marketing
Lesson 1: Introduction to YouTube Marketing | Why is YouTube Important for Businesses & Personal Branding? |
Lesson 2: Setting Up & Optimizing a YouTube Channel | Logo, Banner, About, Links, etc. |
Lesson 3: YouTube Channel SEO (Keywords, categories, & advanced features). |
Lesson 4: Content Strategy & Video Production | Content Calendar | Video Editing Basics & Recommended Tools |
Lesson 5: YouTube Videos SEO | Writing Engaging Video Titles & Descriptions | Tags & Hashtags | Thumbnails | End Screens | i cards |
Lesson 6: YouTube Ads & Paid Promotions | YouTube Ads (Skippable, Non-Skippable, Bumper Ads) |
Lesson 7: YouTube Monetization & Earning Strategies | Understanding YouTube Partner Program (YPP) | Monetization Rules & Eligibility Criteria |
| Lesson 8: Connect YouTube with AdSense & AdSense account Overview |
| Lesson 9: Different Ways to Earn (Ads, Sponsorships, Affiliate Marketing) |
| Lesson 10: Setting Up Super Chats & Channel Memberships |
Lesson 11: Understanding YouTube Analytics Dashboard | Key Metrics: Watch Time, Audience Retention, CTR, Impressions |
| Lesson 12: Case Studies of Successful YouTube Channels |
Module 15: Online Reputation Management (ORM)
| Lesson 1: Introduction to ORM | 5 Best Tools For ORM |
Lesson 2: How to check Reputation like Reviews on GMB, Glassdoor, Justdial, Trustpilot, Ambition Box, and Indeed, etc. | How To Handle Negative Reviews |
| Lesson 3: Use Brand 24 or any tool to check the reputation |
| Lesson 4: Brand Reputation Case Study- Nestle |
Module 16: Freelancing
| Lesson 1: Overview of Freelancing & Pros and Cons |
| Lesson 2: Creating Profile On Freelancing Sites Like Fiverr or Upwork |
| Lesson 3: How to write a Perfect Gig on Fiverr |
| Lesson 4: Preparing proposal and marketing plan for clients |
| Lesson 5: Finding Jobs & Submitting Proposals |
Module 17: Digital Marketing Strategies & Case Studies
| Lesson 1: What is Digital Marketing Strategy and standard format |
| Lesson 2: How to create Digital Marketing Strategies |
| Lesson 3: Digital Marketing Strategic Plan Template |
| Lesson 4: Case studies of Different Brands |
| Lesson 5: Complete Roadmap of Digital Marketing Career Success |
Module 18: Personal Branding | Certifications & Creating Portfolio
| Lesson 1: Personal Branding Strategies |
| Lesson 2: Certifications |
| Lesson 3: Samples of Portfolio | Creation of Portfolio |
Module 19: Generative AI in Digital Marketing
| Lesson 1: Introduction to Generative AI in Digital Marketing |
| What is Generative AI? |
| Evolution of Generative AI in Marketing |
| Benefits of AI in Digital Marketing (time-saving, cost-efficient, scalable) |
| Ethical Use of AI & Plagiarism Issues |
| Future Trends & Career Scope in AI + Marketing |
| Lesson 2: Introduction to AI Assistant Tools |
Introduction to Chat GPT, Perplexity, Claude AI, Gemini, Copilot, deep seek |
| Explore GTP features |
| AI Chrome Extensions: sider, emily, merlin, chat GPT writer, etc. |
| Prompt Engineering Basics |
| Lesson 3: AI for Market Research and Competition Analysis |
| Competitor Analysis using AI |
| AI-Powered SWOT Analysis |
| Building Buyer Personas using AI Prompts |
| Market Research |
| Lesson 4: AI for Content Creation & Strategy |
| SEO friendly Blog writing |
| Humanize Content |
| Content Calendar generate and schedule content |
| Email copy writing |
| Creating Social Media Captions, Hashtags, and Hooks |
| Landing Page Copy writing |
| Lesson 5: AI in Visual Content & Design |
AI Image Generation (for ads, blogs, posts): Grok ai, chat gpt, freepik, canva ai, Microsoft designer |
Generating Reels & Short-form Videos with AI (fliki, kapwing, clipchamp, pixverse) |
| Create Reels/ videos scripts |
| YT Video summarze and transcript |
| PPT (Slides): Gamma ai |
| Website design and development: rollout |
| Generate Structured CV Using Claude AI |
| Interview Preparation: yoodli, skill aura |
| Lesson 6: AI for Paid Media & Ad Copy |
| Audience Targeting Suggestions using AI |
| Generating High-Converting Ad Copies (Meta Ads + Google Ads) |
| Media Planning and budget allocation ideas |
| Automating Google Ad Text & Extensions |
| Meta Ads with AI-based Ad Scripts |
| Creating Variations for A/B Testing |
| Lesson 7: SEO & Website Content with AI |
| Keyword Research using AI |
| Generating SEO Meta Titles & Descriptions |
| Generating Schema Markup & FAQs |
AI for Technical SEO & On-Page SEO Checklists: SEOptimer, SEOMator, ChatGPT, Surfer SEO, Ubersuggest |
Module 20: Interview Preparation for Digital Marketing
| Lesson 1: How to Answer Technical Round Questions |
| Lesson 2: Interview Preparation QnAs |
Lesson 3: Final Exam for the Digital Yamini and Jai Gulab Baba Trust Certification |
Start With A Free Demo Session
🎯 Live Learning with Real-Time Doubt Solving
Get your questions answered instantly in interactive live sessions. Learn directly from Yamini Katara and get the clarity and confidence you won’t find in pre-recorded courses.
🔄 Dynamic Learning with Peer Interaction
Engage in live group activities, brainstorming sessions, and discussions with fellow learners. Networking and collaboration add immense value to your growth.
🛠️ Agency-Style Practical Implementation
Work on real-world projects, campaigns, and client simulations. Learn how digital agencies operate and build your skills by executing live tasks like a pro.
🚀 Stay Updated with Latest Industry Trends & AI Tools
Learn cutting-edge tools like ChatGPT, Copy.ai, Canva AI, automation platforms, and performance tracking – integrated with real-time examples from today’s digital campaigns.
🤝 Direct Mentorship & Career Guidance
Get personalized feedback, career advice, and portfolio reviews from Yamini herself. Whether it’s freelancing, job preparation, or personal branding – you’ll have support at every step.
🎓 Certification + Interview Readiness
End the course with a professional certificate and the confidence to crack interviews, pitch clients, or run your own digital marketing business with authority.
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