Agency-Styled AI Powered
Digital Marketing Mastery Course

Master Digital Marketing & Generative AI – From Basics to Pro with Real-World Agency Projects

Are you ready to master the art and science of digital marketing while leveraging the power of Generative AI?

Introducing “Agency-Styled AI-Powered Digital Marketing Mastery” – a Live Interactive Online Course specially designed for students, job seekers, professionals, freelancers, and entrepreneurs who want to gain practical, real-world marketing skills used by top digital marketing agencies.

What makes this course unique?

Real Agency-Style Projects to simulate client-based learning
Assignments, Quizzes & Case Studies to test your understanding
Practical Implementation Sessions (Not just theory)
Real-time Projects & Campaign Building
Templates, Checklists & AI Prompts
AI Tools Integration across every marketing domain
Live Mentorship & Career Guidance from industry experts
Lifetime Access to Recorded Sessions + eNotes
Community Access & Monthly Q&A Support Sessions

Module 1: Introduction to Digital Marketing

Lesson 1: What is Digital Marketing?

Lesson 2: Scope of Digital Marketing

Lesson 3: Traditional Vs Digital Marketing

Lesson 4: Benefits of Digital Marketing

Lesson 5: Digital Marketing Channels

Lesson 6: Career Opportunities in Digital Marketing

Lesson 7: Leveraging Gen AI in Digital Marketing & Trends

Module 2: Graphic Design for Digital Marketers

Lesson 1: Introduction to Graphics Design

Lesson 2: Color Psychology + Fonts

Lesson 3: Canva Tutorial ( Dashboard Overview + Practical Implementation)

Lesson 4: Video Editing: clipchamp or kapwing

Lesson 5: AI Tools to Generate Images & Videos

Module 3: Content & Funnel Marketing

Lesson 1: Content Marketing Introduction & Types of Content & Benefits

Lesson 2: Content Marketing Cycle & Stages |

Lesson 3: Content Calendar & Lead Magnets | Content Marketing Tools

Lesson 4: Content Funnel_Buyers’ Journey Stages | TOFU, MOFU, BOFU Explain with the example

Lesson 5: How to Build a Successful Buyer Persona in Minutes

Lesson 6: Copywriting: AIDA Model | Explain with the help of example

Module 4: Website Design and Development using WordPress

Lesson 1: Introduction to Domain & Hosting & Other Technical Terms

Lesson 2: Project Decide ( Niche/ category) | How to find the best domain

Lesson 3: How to purchase Domain & Hosting

Lesson 4: How to connect Domain & Hosting and Install WordPress

Lesson 5: Overview of cPanel | How to create Business Email Id & access it

Lesson 6: WordPress Dashboard Overview & General Settings | Permalinks

Lesson 7: Understanding Website Design (Layout & Structure | Website WireFrame)

Lesson 8: Install Theme & Use Template Plugins to create a website

Lesson 9: Create Pages + Menu (Create Multiple Menus)

Lesson 10: Header Builder + Top Bar (Customize Feature)

Lesson 11: Page Builder: Elementor Overview_Class 1

Lesson 12: Page Builder: Elementor Overview_Class 2 (Elementor Addons & Premium Addons)

Lesson 13: Recommended Plugins (Templately, Starter Template, Smart Slider 3, Updraft Plus, etc)

Lesson 14: Create Home, About, Contact us, Services, Blog Page

Lesson 15: Customize Website + Footer

Lesson 16: Practical Implementation of Plugins | Sliders, Forms, Pop ups, Backup of the website

Lesson 17: Overall website check and make it responsive

Module 5: Ecommerce - Building An Online Store

Lesson 1: Important Plugins for E-Commerce Website

Lesson 2: Create Required Pages: Cart, Checkout, My Account, T& C, Refund & Return Policy, Privacy Policy, etc.

Lesson 3: Woocommerce settings_Part 1 (Set up Tax, shipping details)

Lesson 4: Woocommerce settings_Part 2 (Payment Gateway and other settings)

Lesson 5: Create Product Categories & sub categories

Lesson 6: How to upload a simple product.(step by step process)

Lesson 7: How to upload product variations and make store Live

Lesson 8: Discount Coupons and apply discount on checkout page

Lesson 9: Customize Categories & product pages (Filters/ sidebars)

Lesson 10: Set up Home Page as an eCommerce store Page | Products Categories/ carousal on Home Page

Module 6: Landing Page Building & Optimization

Lesson 1: Introduction to Landing Pages | Importance & Types of Landing Pages

What is a Landing Page? Purpose of Landing Pages

Difference Between a Landing Page & Website Homepage

Importance of Landing Pages in Digital Marketing

Types of Landing Pages (Lead Generation, Click-Through, Sales, etc.) with examples

Lesson 2: Core Elements of a High-Converting Landing Page

Headline & Subheadline Best Practices

Compelling Call-to-Action (CTA)

Lead Capture Forms: Design & Placement

Social Proof & Trust Signals (Testimonials, Reviews, Trust Badges)

Engaging Visuals & Multimedia (Images, Videos, Animations)

Clear unique selling proposition (USP)

Engaging Hero shot

Lesson 3: Landing Page Builders & Tools | Landing Page Copywriting

Introduction to Landing Page Builders (Unbounce, Instapage, Leadpages, ClickFunnels, WordPress)

Landing Page Copywriting

Lesson 4: Create a Landing Page using WordPress

Using Pre built template and Elementor Plugin_ Part 1

Using Pre built template and Elementor Plugin_ Part 2

Lesson 5: Landing Page CRO + Optimization Checklist

Checklist for Landing CRO

Landing Page Optimization checklist

Module 7: SEO (Search Engine Optimization)

Lesson 1: SEO Basics: What is SEO and How Does it Work? | Types of SEO | Search Engine Optimization Full Information

Lesson 2: How Search Engine Works? Crawling, Indexing, and Ranking – Complete Explanation | SERP Explaination

Lesson 3: Top 5 Google Algorithms Related To SEO | Panda, Penguin, Hummingbird, RankBrain, EEAT

Lesson 4: Keyword Introduction: Types of Keywords, keyword Terminology

Lesson 5: Keyword Research ( Google Keyword Planner + Semrush ) Practical- Keyword Research Template

Lesson 6: Keyword Research ( Ubersuggest & Other Methods) Practical

Lesson 7: On-Page SEO (Keyword Placement in Content), Keyword Density, Keyword Proximity. K Prominence

Lesson 8: On Page – Image Alt Tag, Device Responsive, Header Tags, Internal Link & External Link

Lesson 9: On Page SEO – Title , Meta Description , URL, Focus Keyphrase (using SEO Plugin)

Lesson 10: On Page SEO Checklist & Analysis (Audit)

Lesson 11: Schema Markup (Data Structure) & Sitelinks

Lesson 12: Technical SEO Introduction and checklist | Connect GSC to Website

Lesson 13: Generate Sitemap and Submit it in GSC

Lesson 14: Generate Robots.txt file

Lesson 15: Check Page Speed & Optimize page speed (Factors include)

Lesson 16: Canonical Tags and Redirection (301 vs. 302 Redirects for SEO), 404 Error

Lesson 17: Open Graph, Twitter Cards, other remaining things

Lesson 18: Off Page SEO: Backlinks Overview | Importance of Backlinks for SEO

Lesson 19: Understanding DA & PA | How to check DA and PA Score

Lesson 20: Do Follow & No Follow Backlinks

Lesson 21: How to build Backlinks: Methods

Lesson 22: Backlinks using Guest Posting

Lesson 23: Backlinks using Article Directory Submission

Lesson 24: Link Building – Q&A Sites

Lesson 25: Link Building – Image Submission

Lesson 26: Link Building : Social Bookmarking Links & Directory Submission

Lesson 27: Link Building : Infographics & PDF Submission

Lesson 28: Local SEO: Google My Business Overview and Account set up

Lesson 29: Optimizing GMB Account

Lesson 30: SEO Audit using SemRush & Screaming Frog

Lesson 31: eCommerce SEO

Lesson 32: Difference Between SEO, AIO, AEO, and GEO

Module 8: Google Search Console

Lesson 1: What is Google Search Console? | How to Add a Website to Google Search Console?

Lesson 2: Overview & Performance Report in Search Console

Lesson 3: URL Inspection (Indexing) – Fetch as Google

Lesson 4: Find and Fix Index Coverage Errors in Google Search Console | Complete Guide

Lesson 5: Core Web Vitals & Page Speed Insights

Lesson 6: Backlink Report | How to Check Backlinks in Google Search Console

Lesson 7: Links, Manual Actions & Security Issues & Other Settings

Module 9:Google Analytics (GA 4) + GTM

Lesson 1: Overview of Google Analytics 4 (GA4) | Google Analytics Terminology – Google Analytics Terms You Need To Know

Lesson 2: Setting Up a GA4 Account (with website) and Add Property

Lesson 3: Set Up Google Analytics with Google Tag Manager

Lesson 4: Set up Google Analytics Demo Account for Free & Exploare Dashboard & Reports

Lesson 5: Dashboard Overview: Walkthrough of GA 4 Dashboard | Exploring Basic Reports | How to Build Google Analytics Dashboard – Explained

Lesson 6: What are Real Time Analytics Reports | Realtime Reports in GA4

Lesson 7: How to Set Up Events in Google Analytics – Complete Tutorial

Lesson 8: Create Custom Events in GA4 using Google Tag Manager Step by Step

Lesson 9: How to check Reports: Acquisition, Engagement rate (Bounce Rate replaced by Engagement sessions)

Lesson 10: Check Retention Report in Google Analytics 4 | Users Report in Google Analytics 4

Lesson 11: Connect Google Ads & GSC with GA4 & Other Important Features in Admin Panel

Lesson 12: Create Customized Basic Report in GA 4

Lesson 13: How to make customized Reports using Free Forms

Lesson 14: Create Landing Page Report in GA 4

Lesson 15: Funnel Exploration in Google Analytics

Lesson 16: Concept of Filters in GA4 & How to use them

Lesson 17: What is cohort Analysis & Exploration, debug view in GA4

Lesson 18: How to give access in Google Analytics 4 at Account & Property Level

Lesson 19: The Concept of Audience Categories in Google Analytics | Google Analytics Tutorial

Lesson1: Social Media Optimization & SMM Overview, Social Media Platforms

Lesson 2: Instagram Professional Account set up & Optimization Tips

Lesson 3: Put content on Instagram account (Reels, Carousals, Stories)& view Insights of the account & content

Lesson 4: Instagram Ads using boost feature

Lesson 5: Create Facebook Page & Optimize it

Lesson 6: How to Create an Event & Group using FB Page

Lesson 7: Introduction to Meta Business Suite | Dashboard Overview

Lesson 8: Create Business Portfolio & Settings (Add Facebook Page, Ads account, Assets & People)

Lesson 9: Content Planner: Meta Business Suite

Lesson 10: Automated Messages Set up in Meta Business Suite

Lesson 11: Events Manager: Meta Pixel Integration

Lesson 12: Set up Manual Events & Custom Conversions in Events Manager

Lesson 13: How to create Audiences: Saved, Custom, and Look alike

Lesson 14: Introduction to Facebok Advert Manager Account

Lesson 15: Explain Facebook Campaign Objectives | Facebook Ads Launch Checklist

Lesson 16: Create a Facebook Awareness & Reach Ads

Lesson 17: Create a Facebook Ads Website Traffic Ads

Lesson 18: Create a Facebook Lead Generation Ads

Lesson 19: Create an Engagement campaign + Store Location

Lesson 20: Setting up Commerce Manager for catalogue Ads

Lesson 21: Create a Sales/ Catalogue Ads

Lesson 22: Facebook Remarketing Ads

Lesson 23: Ads Reporting and KPIs to measure

Lesson 24: Introduction to LinkedIn | Setting Up Your LinkedIn Profile

Lesson 25: Dashboard Overview & Optimize Your LinkedIn Profile

Lesson 26: Creating a LinkedIn Company Page & Showcase Page

Lesson 27: Set up LinkedIn Insights Tag and setup conversions

Lesson 28: LinkedIn Ads Library | Bidding Strategies | Create Audiences

Lesson 29: LinkedIn Campaign Manager | LinkedIn Ads_Part 1

Lesson 29: LinkedIn Campaign Manager | LinkedIn Ads_Part 2

Lesson 30: Settings up Twitter Account & Introduction

Lesson 31: Twitter Trends & Building Twitter Marketing Strategy

Lesson 32: Twitter Ads set up

Lesson 33: Creating & Setting up Pinterest Profile

Lesson 34: Dashboard Overview, optimize & creating Pin on Pinterest

Lesson 35: Introduction to WhatsApp Business | Difference Between WhatsApp & WhatsApp Business

Lesson 36: WhatsApp Business vs. WhatsApp Business API – Key Differences

Lesson 37: Setting Up Business Profile (Logo, Description, Contact Info)

Lesson 38: Catalogs & Product Listings

Lesson 39: Quick Replies, Labels & Automated Messages | Away Messages & Greeting Messages

Lesson 40: Using WhatsApp for Retargeting & Customer Engagement

Lesson 41: Running WhatsApp Click-to-Chat Ads on Facebook & Instagram

Module 11: Google Ads (PPC)

Lesson 1: Introduction to Google Ads | How do Google ads work

Lesson 2: Google Ads Account Set Up and Dashboard Go through & General Settings

Lesson 3: Keyword Match Types & Negative Keywords

Lesson 4: What is Bidding Strategies in Google Ads?

Lesson 5: How to use Google Keyword Planner

Lesson 6: Diff. Types Of Objectives & Ad Formats in Google Ads

Lesson 7: Checklist before launching Search ads, display ads and other types of ads

Lesson 8: Set up Google Search Ads

Lesson 9: Google Ad Extensions: sitelinks, callout, call, location, etc.

Lesson 10: How to Write Ads Copy using AI & Run Google Ads (Get More Clicks & Conversions)

Lesson 11: Create a Google Display ads | Google Display Campaign walkthrough

Lesson 12: connect Google ads with other accounts like YT, GSC, and GA4, GMC

Lesson 13: Dynamic Search Ads | Google Ads Library

Lesson 14: What is Conversion & How to Create Conversion

Lesson 15: Conversion tracking

Lesson 16: Create YouTube Ads or Video Ads

Lesson 17: Setting Performance Max Ads

Lesson 18: Everything About Remarketing Concepts | Connect Google Tag with GTM

Lesson 19: Types Of Remarketing Audience | Create Remarketing Audiences

Lesson 20: Create Remarketing Ads

Lesson 21: Setting up Google Merchant Centre and Add Products

Lesson 22: How to run Standard Shopping Campaigns Practically

Lesson 23: How to Run Smart Shopping Campaign

Lesson 24: App Install Ads

Lesson 23: How to run Local Store Visits and Call Only Ads

Lesson 24: Google Ads KPIs and Metrics Tracking

Lesson 25: How to create the customized reports for every campaign types

Module 12: Email Marketing

Lesson 1: Introduction to Email Marketing & Tools

Lesson 2: Email Marketing Using MailChimp: Setting up Mailchimp Account

Lesson 3: Mailchimp Account Dashboard Overview

Lesson 4: Building Audience List: Add Contacts

Lesson 5: Design Email Template

Lesson 6: Create an Email Marketing Campaign

Lesson 7: Connecting Website with Mailchimp

Lesson 8: Automation: Sign up, Pop up, and Embedded Forms to collect Emails

Lesson 9: Pre built Buyers’ Journey: Email Automation

Lesson 10: Email Marketing Formulae, KPIs & Reports & Insights

Lesson 11: Email Outreach : Find Anyone’s Email

Module 13: Affiliate Marketing

Lesson 1: Affiliate Marketing Introduction

Lesson 2: Affiliate Program – Amazon | Set up Amazon Affiliate Account

Lesson 3: Amazon Affiliate Products Practicals

Lesson 4: Affiliate Program – Commission Junction

Lesson 5: Other High Commissioned Platforms for Affiliate Marketing

Lesson 6: Best Practices to promote Affiliate Products

Module 14: YouTube & Video Marketing

Lesson 1: Introduction to YouTube Marketing | Why is YouTube Important for Businesses & Personal Branding?

Lesson 2: Setting Up & Optimizing a YouTube Channel | Logo, Banner, About, Links, etc.

Lesson 3: YouTube Channel SEO (Keywords, categories, & advanced features).

Lesson 4: Content Strategy & Video Production | Content Calendar | Video Editing Basics & Recommended Tools

Lesson 6: YouTube Ads & Paid Promotions | YouTube Ads (Skippable, Non-Skippable, Bumper Ads)

Lesson 7: YouTube Monetization & Earning Strategies | Understanding YouTube Partner Program (YPP) | Monetization Rules & Eligibility Criteria

Lesson 8: Connect YouTube with AdSense & AdSense account Overview

Lesson 9: Different Ways to Earn (Ads, Sponsorships, Affiliate Marketing)

Lesson 10: Setting Up Super Chats & Channel Memberships

Lesson 11: Understanding YouTube Analytics Dashboard | Key Metrics: Watch Time, Audience Retention, CTR, Impressions

Lesson 12: Case Studies of Successful YouTube Channels

Module 15: Online Reputation Management (ORM)

Lesson 1: Introduction to ORM | 5 Best Tools For ORM

Lesson 2: How to check Reputation like Reviews on GMB, Glassdoor, Justdial, Trustpilot, Ambition Box, and Indeed, etc. | How To Handle Negative Reviews

Lesson 3: Use Brand 24 or any tool to check the reputation

Lesson 4: Brand Reputation Case Study- Nestle

Module 16: Freelancing

Lesson 1: Overview of Freelancing & Pros and Cons

Lesson 2: Creating Profile On Freelancing Sites Like Fiverr or Upwork

Lesson 3: How to write a Perfect Gig on Fiverr

Lesson 4: Preparing proposal and marketing plan for clients

Lesson 5: Finding Jobs & Submitting Proposals

Module 17: Digital Marketing Strategies & Case Studies

Lesson 1: What is Digital Marketing Strategy and standard format

Lesson 2: How to create Digital Marketing Strategies

Lesson 3: Digital Marketing Strategic Plan Template

Lesson 4: Case studies of Different Brands

Lesson 5: Complete Roadmap of Digital Marketing Career Success

Module 18: Personal Branding | Certifications & Creating Portfolio

Lesson 1: Personal Branding Strategies

Lesson 2: Certifications

Lesson 3: Samples of Portfolio | Creation of Portfolio

Module 19: Generative AI in Digital Marketing

Lesson 1: Introduction to Generative AI in Digital Marketing

What is Generative AI?

Evolution of Generative AI in Marketing

Benefits of AI in Digital Marketing (time-saving, cost-efficient, scalable)

Ethical Use of AI & Plagiarism Issues

Future Trends & Career Scope in AI + Marketing

Lesson 2: Introduction to AI Assistant Tools

Introduction to Chat GPT, Perplexity, Claude AI, Gemini, Copilot, deep seek

Explore GTP features

AI Chrome Extensions: sider, emily, merlin, chat GPT writer, etc.

Prompt Engineering Basics

Lesson 3: AI for Market Research and Competition Analysis

Competitor Analysis using AI

AI-Powered SWOT Analysis

Building Buyer Personas using AI Prompts

Market Research

Lesson 4: AI for Content Creation & Strategy

SEO friendly Blog writing

Humanize Content

Content Calendar generate and schedule content

Email copy writing

Creating Social Media Captions, Hashtags, and Hooks

Landing Page Copy writing

Lesson 5: AI in Visual Content & Design

AI Image Generation (for ads, blogs, posts): Grok ai, chat gpt, freepik, canva ai, Microsoft designer

Generating Reels & Short-form Videos with AI (fliki, kapwing, clipchamp, pixverse)

Create Reels/ videos scripts

YT Video summarze and transcript

PPT (Slides): Gamma ai

Website design and development: rollout

Generate Structured CV Using Claude AI

Interview Preparation: yoodli, skill aura

Lesson 6: AI for Paid Media & Ad Copy

Audience Targeting Suggestions using AI

Generating High-Converting Ad Copies (Meta Ads + Google Ads)

Media Planning and budget allocation ideas

Automating Google Ad Text & Extensions

Meta Ads with AI-based Ad Scripts

Creating Variations for A/B Testing

Lesson 7: SEO & Website Content with AI

Keyword Research using AI

Generating SEO Meta Titles & Descriptions

Generating Schema Markup & FAQs

AI for Technical SEO & On-Page SEO Checklists: SEOptimer, SEOMator, ChatGPT, Surfer SEO, Ubersuggest

Module 20: Interview Preparation for Digital Marketing

Lesson 1: How to Answer Technical Round Questions

Lesson 2: Interview Preparation QnAs

Lesson 3: Final Exam for the Digital Yamini and Jai Gulab Baba Trust Certification

Start With A Free Demo Session

🎯 Live Learning with Real-Time Doubt Solving

Get your questions answered instantly in interactive live sessions. Learn directly from Yamini Katara and get the clarity and confidence you won’t find in pre-recorded courses.

🔄 Dynamic Learning with Peer Interaction

Engage in live group activities, brainstorming sessions, and discussions with fellow learners. Networking and collaboration add immense value to your growth.

🛠️ Agency-Style Practical Implementation

Work on real-world projects, campaigns, and client simulations. Learn how digital agencies operate and build your skills by executing live tasks like a pro.

🚀 Stay Updated with Latest Industry Trends & AI Tools

Learn cutting-edge tools like ChatGPT, Copy.ai, Canva AI, automation platforms, and performance tracking – integrated with real-time examples from today’s digital campaigns.

🤝 Direct Mentorship & Career Guidance

Get personalized feedback, career advice, and portfolio reviews from Yamini herself. Whether it’s freelancing, job preparation, or personal branding – you’ll have support at every step.

🎓 Certification + Interview Readiness

End the course with a professional certificate and the confidence to crack interviews, pitch clients, or run your own digital marketing business with authority.

What Our Learners' Are Saying?

Rated 4.9 out of 5

(4.9/5 based on 290+ reviews on Google & Facebook) | Read all reviews

      EXCELLENT  
   Based on 436 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Harnoor Singh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Yamini Katraa Ma’am is a really amazing teacher and mentor. ❤️ She explains everything very patiently and makes digital marketing easy and interesting to learn. She is always there to help whenever we have any doubts and genuinely wants her students to improve. I really like her nature because she is so kind, supportive and easy to talk to. I’m honestly happy and grateful to have her as my teacher and mentor. Thank you, Ma’am, for always guiding and motivating us! ❤️✨
  
 
      Posted on Google  
   
   Divyanshi Bansal 
 
 
 
 Trustindex verifies that the original source of the review is Google. Yamini ma'am is good, she teaches very well and understands well and her nature is also very friendly.
  
 
      Posted on Google  
   
   Esha Singh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Ma'am, it is a very great experience in your class, and I understand everything clearly. You are incredibly helpful with the work, and you are a truly wonderful mentor
  
 
      Posted on Google  
   
   Vanya Rao 
 
 
 
 Trustindex verifies that the original source of the review is Google. Yamini man is the best trainer i have ever met. She is proactive and helps in every aspect of our digital marketing journey ✨
  
 
      Posted on Google  
   
   Shaswat Singh 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had a great learning experience with the instructor. The teaching style was clear, practical, and easy to understand. All the concepts were explained patiently with useful examples, which made learning much easier. I also appreciated the guidance and support throughout the course. Overall, it was a very valuable and enjoyable learning experience. I would definitely recommend the course to others.
  
 
      Posted on Google  
   
   Lorina Parwani 
 
 
 
 Trustindex verifies that the original source of the review is Google. sweetest & i can ask 200 questions still maam would explain with a smile on her face