Upskill Yourself with the Most In-Demand Skills to get Better Opportunities
PROFESSIONAL PROGRAM IN DIGITAL MARKETING
Digital marketing is one of the most in-demand skills today. As more and more businesses go online, they need professionals who know how to market their products and services effectively. If you’re looking to upskill your career, digital marketing is a great option. Not only can it help you get ahead in your current role, but it can also open up new opportunities.
ARE YOU A BUSY WORKING PROFESSIONAL?
AND WANT TO LEARN DIGITAL MARKETING?
If you’re looking to upskill your career, digital marketing is a great option. It can help you upskill your current role, transition into a new career, start your own business, earn more money, and stand out from the crowd. We know as a working professional, it’s not easy to spare time for the offline classes/ Classroom training due to your busy schedule, so we are here with Live Interactive Practical Online Digital Marketing Training Course specially designed for Consultants, Working Professionals, and Business Owners.
So what are you waiting for?
If you’re looking to upskill your career, digital marketing is a great option. Not only can it help you get ahead in your current role, but it can also open up new opportunities.
Here are some ways digital marketing can benefit working professionals:
If you’re looking to upskill your current role, digital marketing is a great option. By learning digital marketing skills, you’ll be able to better understand how online marketing works and how to create successful campaigns.
If you’re looking for a career change, digital marketing is a great option. By learning digital marketing skills, you’ll be able to transition into a new career in marketing or advertising.
If you’re interested in starting your own business, digital marketing is a great option. By learning digital marketing skills, you’ll be able to create successful online marketing campaigns and attract new customers.
If you’re looking to earn more money, digital marketing is a great option. By learning digital marketing skills, you’ll be able to create successful marketing campaigns that can generate leads and sales.
In today’s competitive job market, it’s important to stand out from the crowd. By learning digital marketing skills, you’ll be able to create a strong online presence and stand out from other job applicants.
TRAINING FEATURES:
- Live Interactive Practical Classes
- Industry Relevant Projects
- Case Studies Exposures
- 100% Practical Course
- 20+ Modules
- Earn While You Learn
- Learn From Anywhere and Anytime
- As Per Your Time Schedule
- Globally Recognized Google Certifications
Start With A Free Demo Session
Become a Google Certified Digital Marketing Professional!
PROFESSIONAL DIGITAL MARKETING COURSE
The Professional Digital Marketing Course is designed to provide working professionals with the skills and knowledge necessary to start their own business or take on freelancing opportunities. The course covers a wide range of topics, including search engine optimization (SEO), social media marketing, and email marketing. You will also learn how to create and manage effective online campaigns, measure their success, and troubleshoot any problems that may arise. All modules are updated and trending in the digital marketing field and will be taught practically on live projects online.
MARKETING / DIGITAL MARKETING FUNDAMENTALS
In this Module, you will learn about the Marketing concepts, Terms, and Terminologies. Digital Marketing Scope, Trends, Career Opportunities, why everyone should learn Digital Marketing, some effective case studies, Work From Home, Freelancing Opportunities, Earn Online Methods, Different Online Methods for Business Promotion, and More
CONTENT MARKETING
Content marketing is an extremely effective way to reach your target audience and can be used across a variety of platforms, including blogs, websites, and even ad copy. You will learn how to effectively create and curate content that is both engaging and informative. you'll learn how to research and target your audience, as well as how to measure the success of your content marketing campaigns.
POST/ POSTER/ BANNER DESIGNING
Poster and Banner Design through Canva is a course that will teach you how to create stunning posters and banners using the online design platform, canva. In this course, you will learn how to use canva's features and tools to create custom designs that are both eye-catching and effective.
WEBSITE DESIGN THROUGH WORDPRESS CMS
In this Module, You will create your own website. WordPress is a popular content management system (CMS) that allows users to easily create and manage a website. WordPress is an extremely versatile platform and can be used for a variety of different websites, from simple personal blogs to complex business websites.
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization (SEO) is the practice of improving the ranking of a website on Search Engines. The higher the ranking, the more likely people are to find the website. SEO is important for businesses and organizations that want to be visible online. It is also important for individuals who want to brand themselves or their work.
SOCIAL MEDIA MARKETING (SMM)
Social Media Marketing (SMM) is a course that will teach you how to effectively market your business on social media platforms. You will learn how to create and implement social media marketing campaigns that will help you reach your target audience and grow your business. Social Media Marketing (SMM) is an essential part of any digital marketing strategy,
GOOGLE ADS (PPC)
Google Ads (PPC) can be an effective way to market your business online. Google Ads allows you to target potential customers who are searching for products or services that you offer. It can help you reach a large audience with your marketing message and can be a cost-effective way to generate leads and sales for your business.
GOOGLE SEARCH CONSOLE
Google Search Console is a Google product that helps you monitor, maintain, and troubleshoot your site's presence on Google Search. You can use it to see how Google views your site and to make sure that Google can find and crawl all of your site's content. It also allows you to submit your sitemap to Google and to see which keywords are driving traffic to your site. Google Search Console is a valuable tool for any website owner, and it's free to use.
GOOGLE ANALYTICS
Google Analytics is a powerful tool that can help you track your website's traffic and performance. By understanding your website's data, you can make informed decisions about how to improve your site's traffic and conversions. Google Analytics is a free service offered by Google. It is simple to set up and use, and it provides valuable insights into your website performance.
AFFILIATE MARKETING
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. It is one of the oldest forms of marketing and has been around since the late 1800s. Affiliate marketing programs typically involve the use of banners, text links, and/or product reviews placed on an affiliate's website. Affiliates are paid when a customer clicks on one of these links or buys the product.
LEAD GENERATION
Lead Generation is a course that provides you with the skills and knowledge necessary to generate leads for your business. This course will teach you how to identify potential customers, how to contact them, and how to close the deal. Lead Generation is an essential skill for any business owner or salesperson, and this course will give you the tools you need to succeed.
FREELANCING OPPORTUNITIES
Digital marketing is one of the fastest-growing industries today. With the rise of social media and the increasing popularity of digital devices, more and more businesses are looking to hire digital marketing experts to help them reach their target audiences. As a result, there are plenty of freelancing opportunities available for those with the right skills and experience.
DM STRATEGIES/ TOOLS
Digital marketing is the process of using technology to promote and sell products or services. It includes a variety of online and offline channels, such as email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising. Digital marketing strategies can be used to reach a wide audience in a short amount of time. However, not all digital marketing tools are created equal. To be successful, you need to choose the right mix of strategies and tools for your specific business goals.
ONLINE START-UP
Are you an entrepreneur with a great idea for a start-up? If so, you'll need to make sure your digital marketing strategy is on point if you want to attract customers and grow your business. In this Module, you will learn how to make an effective and marketing mix strategies, A/B Testing, AIDA Model of copy writing and more.
BUSINESS GROWTH HACKS
Business growth hacking is all about finding creative and innovative ways to grow your business. As a digital marketing agency, we've compiled a list of our top business growth hacks that we've used to help our clients succeed.
GET IN TOUCH FOR MORE DETAILS
Digital Marketing is a skill that will benefit your career at any stage of your life. You can start with a full-time Job,
work from home as a freelancer or start your own business online.
Detailed Course Content
- What Is Digital Marketing?
- Need & Benefits Of Digital Marketing
- Scope & Career Opportunities in Digital Marketing
- Comparing Digital And Traditional Marketing
- How Online Marketing works?
- Increasing Visibility, What is visibility?, Types of visibility, Examples of visibility
- Ranking, Traffic, and Web Branding Concept
- Inbound and outbound marketing
- Defining Marketing Goals
- Digital Sales Ethics
- Focus KPI’s in Digital Sales
- Case Studies
- Introduction To Content Marketing
- Objective Of Content Marketing
- Content Marketing Strategy
- Plan content for different marketing channels
- Create Content Calendar
- How To Write Great Compelling Content
- Keyword Research For Content Ideas
- Unique Ways To Write Magnetic Headlines
- Tools To Help Content Creation
- How To Market The Same Content On Different Platforms
- What is a Website?
- Types of Website & Portals
- Requirements & Cost to Create a Website
- Understanding Domain, Server, HTTPS & Other Technical terms
- Purchasing a Hosting Server & Configuring with Domain
- Features, Benefits & Showcase of WordPress
- Installing WordPress Website CMS on Server
- Understanding WordPress Themes & Plugins
Configuring WordPress Website Settings - WordPress for Corporate Website Vs Blog (settings)
- Theme Selection and Customization (as per your niche selection)
- Designing Service/Products Pages
Contact us, About us, & Other Required Pages - WordPress Photo Gallery & Multimedia Settings
- Understanding Required Legal Pages on a Website
- Chat, Popup, Contact form & Email Subscription
- How to create any kind of Website using WordPress (Tips & Advice)
- Introduction To Search Engine
- What is SEO?
- Keyword Research
- Competitor Analysis
- On-Page Optimization
- Off-Page Optimization
- Search Engine Algorithms
- SEO Reporting
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
- Latest SEO Techniques & Tools
- Title Tag Optimization
- Meta Description
- Off-Page Optimization
- Inbound Links & Link Building
- Social Media Tools
- Choosing best Social Media Platforms for Marketing
- What are Social Media Ads?
- Difference between Social Media and Search Engine Ads
- Optimize Social Media Campaigns to Promote growth and position your brand in the global digital marketplace
- Creating Social Media Marketing Strategy
- Importance of Hash tags
- Competitor Research
- Campaign Objectives
- How to run ads – Facebook, Twitter, LinkedIn, Instagram & YouTube
- Effective Ads to Lead Generation
- Re- marketing in Social Media
- Audit Tools of Social Media
- Insights & Report Analysis
- Key PPC Concepts
- Advantage of Pay Pay Click Ads
- Keyword Research
- Google PPC Program
- Research Tools
- Types of campaign- search ads, display ads, video ads, shopping ads.
- Keyword Selection
- Ad Copy Writing
- Targeting Budgets
Scheduling - Display Networks
- Ad Center
Campaign Management - Conversion Tracking
- Conversion Metrics
Bidding
Analytics
- How to create an account
- Integrate with Blog/ website
- Important Plug-ins
- Account optimization
- Site Performance
- Coverage/ Fix Errors
- URL Inspection
- Generate Sitemaps
- Website Speed Test
- How to create an account
- Account optimization
- Goal optimization
- Funnel creation
- In- depth knowledge of: Acquisition, Behavior, Conversion
- Traffic, sessions, Bounce rate Analysis
- Live Project
- Export Reports and deep Analysis
- Performance Improvement Key points
- What is Affiliate Marketing
- Sources to Make Money Online
- Why Affiliate is Evergreen Option
- Requirements to Become an Affiliate Marketer
- Affiliate Program Selection (niche selection)
- Applying or an Affiliate Program
- Building Assets for Affiliate Promotion
- Payment & Payouts Settings
- CPC, CPA, CPI & Other Metrics
- Promoting Affiliate Products
- SEO Strategies for Affiliates
- Blogging for Affiliate Promotion
- Different ways to Monetize Your Affiliate SIte
- Affiliate Marketing Extensions & Plugins
- Performance Metrics Analyzation
- Affiliate Marketing Networks
- Affiliate Marketing Tools of the Trade
- What Is Lead Generation?
- Lead Generations Steps
- Best Way To Generate Lead
- How To Generate Leads From – LinkedIn, Facebook, Twitter, Direct Mail, Blogs, Videos, Infographics, Webinar, Strong Branding, Media
- Tips To Convert Leads To Business
- Measure And Optimize
- Lead Generation & Management Automation
- Strategy, Worksheet & Checklist for Lead Generation
- What is Freelancing / Freelancer?
- Required Skill & Tools to Start Freelancing
- Creating Authority as Freelancer
- Finding & Managing Clients
- Potential Leads Generation
- Bidding from Freelance Marketplaces
- Business Proposal, Invoice & other Templates
- Marketing Strategy for Freelancer
- Defining the digital marketing strategy
- An Overview of the digital marketing strategy process
- Analyze your current situation and resources
- Understanding your customers and the market
- Your company, you, customer, and the landscape
- Tools to perform competitor and trends analysis
- Overview of SWOT analysis for your business
- Understanding elements that support the digital marketing action plan
- Psychology and neuromarketing tactics to outperform your competitors
- How to increase the conversion rate of any of your marketing activity
- Tools, checklist, worksheets, scheduler, and automation to manage digital marketing like a pro
- Creating a custom S-M-A-R-T digital marketing strategy plan as your goal
- Detailing into the pillars, people, process, and technology
- Market Research
- Competition Analysis
- Website Ranking and Positioning
- How to make Proposals as a Digital Marketing Agency
- Key Factors to keep in my as a new startup
- Building Digital Presence
- Target Local customers
- Using Market Automation
- Doing 360 degree Digital Marketing
- Work on Strategies and Analytics
- Market Research
- Competitor Analysis
- Prioritize content marketing platform and strategy
- Use FB and Google Customer- retargeting
- How to create re- marketing Audience
- Check milestones achieved
- Marketing Automation Tools
- Get right customers to convert in clients
- CRM Tools
TOOLS & STUDY MATERIALS
You will get and learn the most relevant Industry Tools like Ahrefs, SemRUSH, UberSuggest, HootSuite, Google Keyword Planner, Google Analytics, Data Scrapper, Woorank, Canva, Publer and many more
The best content will be provided to you, including e-books and master maps, checklists, and checklists. This will allow you to fully understand digital marketing in depth. You will also get access to our online quiz, learning management system (LMS), practice Dashboard, and live projects for real-world experience with trainers. Your course study materials bundle includes Premium Themes, Plugins, page builders and automation tools, lead generation tools as well as SEO, email marketing & social media tools.
Quality Digital Marketing Training Content
Top quality training content, exams, downloadable e-books and class recorded sessions.
Google Certified and experienced trainer
NIIT and Google Certified Trainer in DM Different domains.
15 + Google and other Digital Marketing Certifications
Prepare you for certifications such as Google, Facebook Marketing, Google Ads, SEO and other International Certifications.
Multiple training modules designed separately for Students, Job-seekers, Working Professionals, and Entrepreneurs.
Separate and Optimized courses for all.
Key Reasons
Why you should learn Digital Marketing from Yamini Katara?
Exposure to multiple career prospects
Boost Your Career with Digital Marketing 20+ Skill-sets and increase career prospects.
Hands-on practical on 50+ tools
Exposure to over 50 digital marketing tools and hands on practical implementation.
100% Practical Knowledge and In-depth Analysis
Work on real-time projects for better understanding.
Paid Internship & 100% Job Assistance
You will get 100% Placement Assistance in top MNC’s
CERTIFICATES WE WILL PREPARE YOU FOR
BENEFITS OF LEARNING ONLINE
FIRST LEARN AND THEN SIMPLY REMOVE ‘L’.
Live Interactive Instructor-Led Training
Flexible Schedule
Industry Specific Case Studies
Session Recordings
20+ Globally Recognized Certificates
24/7 Trainer Support
50+ Tools Hand -on Practice
Quality Content As Per Industry Trends
Paid Internship
100% Placement Assistance
Training Outcome For You
After completing Digital Marketing Training specific Courses, you will be able to create any category of website, blog writing, driving traffic to the website. You will also learn how to run Social Media and Google Ads Campaigns by targeting audience and marketing automation and much more.
- Explore Multiple Career/ Job Opportunities.
- You can crack any Job interviews related to Social Media Specialist, Google Ads Expert, SEO Specialist, and Digital Marketing Executive.
- Smart Analysis of market and competitors with the right Digital Marketing strategies and tools.
- Making Reports and Insights to measure digital marketing performance for company/business growth.
- Earn Extra income using Blogging, Adsense, and Affiliate Marketing strategies.
- Analyse the trend and apply it for business growth to increase company revenue.
- Learn the digital skills/ strategies to stand out from the crowd to get salary hike.
- Explore multiple income source apart from Job.
- Multiple Opportunities as a Freelancer.
- Can switch career from non technical to technical field and upgrade yourself with the latest skills to survive in the competitive world.
- Get expertise in setting Business Goals by applying right Digital Marketing strategies.
- Become the master of Social Media and Search Engines to make your Digital presence.
- Promote your profession on Search Engines, understanding the ranking system of Google and other Search Engines.
- Learn to drive traffic, engagement, and conversion by using the right content marketing strategies.
- After getting certified, you change/ upgrade your job in the most in demand field.
- Create your website on WordPress like a PRO.
- Run campaigns for brand awareness to increase your online presence.
- Generate potential and quality leads through social media, search engines, email marketing, and from other online channels.
- Making effective inbound marketing strategies to create sales funnels to convert customers to buyers.
- Increase sales and revenue with less investment and generating more Return On Investment (ROI).
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